Empowering Tween Girls Through Purposeful Skincare: Meet the Founders Behind TIVA, India’s First Personal Care Brand for Ages 8-120

• Business
• April 17, 2025

In a saturated personal care market often dominated by products catering to either toddlers or adults, two women entrepreneurs–Sonam Daruka and Shweta Sinha–are rewriting the narrative with TIVA, India’s first skincare brand created exclusively for girls aged 8 to 12. Co-founded by Sonam Daruka, a serial entrepreneur and mother of a 7-year-old, and Shweta Sinha,